Making life easier for your users
That's what I always answer to people asking me what conversion optimisation is about. It's about following your users through their journey on your site, understanding what they want to do and what problems might arise for them. Then it's about finding the best way to solve those problems and remove all those barriers. Being a CRO specialist means being your customers' advocate.
The optimisation process
All about the data
Without data, you're just another person with an opinion
Does your site need some optimisation work?
Have you got a question or would like to know more about Conversion Optimisation?