Freelance CRO Consultant

Welcome to my site. I am a Conversion Rate Optimisation Expert based in London, helping clients all over the world increase their website conversion rate and revenue.

I use proven as well as creative CRO techniques to make the most of website traffic in order to help clients boost their site revenue and goals.

Here's a bit about me and a list of services I offer. Let me know if you need help or guidance fixing your site conversion rate.

The goal of my CRO work is to make life easier for your users, so they'll end up doing more of what you want them to do - and you'll ultimately get more revenue.

Full range of CRO services

CRO Consultation

Get a CRO expert point of view on your challenges and your goals

CRO Audit

Find out where your site's issues are and how to fix them

AB Testing

Test key areas in the user journey and improve your conversion rate

Landing Pages

Optimise your key pages and increase your revenue

User Research

Discover who your users are, what they love about your site and where they struggle

CRO Training/Coaching

Get quality training in all things CRO and the support you need in a new role


About me

As a seasoned freelance CRO specialist, I love to build, analyse and optimise many types of websites. I've been working in the CRO space for over 6 years and I have worked with a broad range of organisations. This in turn has given me exposure to several different business models such as ecommerce, SaaS and subscription. I am based in London but work with clients from anywhere in the world.

Me - TL;DR version
  • 6+ years' specialisation in conversion rate optimisation
  • 12+ years in digital marketing
  • Experience working with big and small companies, agencies and freelancers, solopreneurs and site owners

Data, data, data

Every decision I make is based on data, whether quantitative, qualitative or both.
I am a CRO expert with a track record of achieving significant results for online business, whether it’s a significant increase in conversion rate, improvements to an existing site or a solid long term conversion optimisation strategy.

An experienced CRO Specialist

Working with me as a freelance CRO consultant means competitive rates and a personal, customised approach to your project. I can help you make the most of the traffic you already have on your site without having to spend more on paid campaigns. Whether you’re a solopreneur, a site owner, a startup, an agency, a large company or anything in between, I’d love to help you out.

What my clients say

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Dario has been very good at methodically laying out what he was going to do and how he was going to do it. Very good at finding the data and interpreting it and offering solutions of how to fix those problems. Really knew what he was doing in terms of vision and getting all the important bits out from a sea of information.
John, Castor EDC Amsterdam
The analysis was very accurate and delivered on time. The client was very happy with the way it was presented, especially the 'Next Actions' section.
Simona, SUSO Digital London
Great ideas in terms of testing - really good team player.
Paul, Babylon Health London

CRO Expert London

I’m a freelance CRO consultant based in London but I work with clients from all over the world. Most of my clients are based in the UK, the Netherlands, the United States, Australia and New Zealand.

All my CRO projects are managed online. This means clients can be kept up to date or get in touch all online or via phone without restrictions.

No developer needed

I build and code my own AB tests without needing help from your developers. My solution is all inclusive, saving you money.

How the CRO process works

I use a CRO process that makes every strategy flexible and tailored to the client’s requirements.

Initial consultation

Every project starts with an initial conversation where we outline the current status and the objectives. This enables us to craft the best CRO strategy and tools to use.

Discovery Analysis

Looking at your website from different points of view: technical, analytical, qualitative, in search for problems - tasks your users are trying to perform but can't

Problem list

Creating a list of problems specific to your site and your users - some of them will be instrument related, technical bugs or UX related issues - and understanding why they're happening and how to fix them.


Taking our assumptions and test ideas and prioritising them by carrying out an impact/difficulty analysis. This way we'll make sure to run easy tests with a potentially big impact first.

A/B Testing Roadmap

Placing our AB tests into a roadmap in order of priority, following a set of best practices and rules to guarantee that every test will run as smoothly and efficiently as possible.

Get in touch

Does your site need some optimisation work?
Have you got a question or would like to know more about Conversion Optimisation?

Start improving your conversion rate now

Whether you are an established business looking for help to improve your conversion rate or a marketing agency needing a hand with a project, I'd be happy to help - you can book a CRO consultation with me to talk about your goals and challenges.

Your consultation is free and you're under no obligation to commit to any further project.

What to expect from your consultation
  • Consultations usually last between 20 and 45 minutes
  • I'll get to know your business
  • I will ask you questions about your website and the tools you're using
  • We'll talk about your desired goals and the challenges you're facing
  • I'll tell you what I think it's the best solution for your situation and we'll work out together what to do next
  • I will answer all the questions you might have

Book your free CRO consultation

Fill out the form and I will contact you via email within 24 hours to schedule our call.